Median app conversion vs the same brand’s mobile site across 21 retailers. A UK fashion DTC brand converted at 4.22% in-app vs 2.36% on mobile web.
Poq, The Revenue Case for Mobile Apps ↗The numbers behind apps
Published research and case studies. Every figure links to its source.
After a retailer launched its app, adopters bought 33% more often and spent 37% more than non-adopters, online and in store.
Narang & Shankar, Marketing Science 2019 ↗UK fashion brand Oh Polly drives 40% of total revenue through its app, with an 18.5% higher average order value than its website.
Tapcart, Oh Polly case study ↗Average total revenue lift for Fashion & Apparel brands after adding an app (+23.97%), across $31.5B of measured revenue.
Tapcart Incrementality Index ↗80% of brands saw higher average order values in-app, with a median uplift of 9% (app vs mobile web, same brand, same period).
Poq, The Revenue Case for Mobile Apps ↗UK activewear brand AYBL got 74% of app users to opt in to push notifications, a direct channel to its customers.
Venn Apps, AYBL case study ↗
Raith · App preview
Timeless menswear,
one tap away.
This is what your app could look like: drops with app-only early access, a saved size that follows you round the store, and Shopify checkout with Apple Pay, Shop Pay and Klarna. Tap around, everything works.
- Push notifications direct to every customer
- Drops 24 hours early for app users
- Saved size and back-in-size alerts
- Shopify checkout with Apple Pay, Shop Pay and Klarna
- Loyalty and rewards built in
- Your Instagram feed, right in the app
- Live customer reviews on every product
Try a push
From your website
to your own app
We start with what you already have: your real products, imagery and style.
We build your app preview
See your brand transformed into an app, using your existing products, imagery and styling. No lengthy briefs or design process.
Your app, ready to review
Try your preview on your phone, explore the experience and share any feedback. We’ll refine your app and connect it to your Shopify store.
Go live on the App Store
We prepare your app for submission to Apple and Google, so you can start putting your brand in customers’ pockets and driving repeat purchases.
Built for ambitious
businesses.
Retail brands, cafés and restaurants, and fitness and wellness businesses looking to drive more sales and customer loyalty through their own app.



See your brand as an app
Send us your details and we’ll build you a free app preview, back with you within 24 hours.
Or email us at hello@appystudio.co
